Шоколадный пломбир в шоколадной глазури: История бренда Edy's Pie

Chocolate covered vanilla ice cream bar

Edy's Pie (formerly known as Eskimo Pie) is an American brand of chocolate covered vanilla ice cream bar wrapped in foil. It was the first such dessert sold in the United States. It is marketed by Dreyer's, a division of Froneri. In wake of the 2020 2021 George Floyd protests, the name was changed to Edy's Pie, in recognition of Dreyer's co founder, candy maker Joseph Edy. The former name used the term Eskimo, a term considered offensive by some for American Inuit, Yupik, and Aleut peoples.

Danish immigrant Christian Kent Nelson, a schoolteacher and candy store owner, claimed to have received the inspiration for the Eskimo Pie in 1920 in Onawa, Iowa, when a boy in his store was unable to decide whether to spend his money on ice cream or a chocolate bar. After experimenting with different ways to adhere melted chocolate to bricks of ice cream, Nelson began selling his invention, under the name I Scream Bars. In 1921, he filed for a patent, and secured an agreement with local chocolate producer Russell C. Stover to mass produce them under the new trademarked name "Eskimo Pie" (a name suggested by his wife, Clara Stover), and to create the Eskimo Pie Corporation. After was issued on January 24, 1922, Nelson franchised the product, allowing ice cream manufacturers to produce them under that name. The patent, which applied to any type of frozen confection encased in candy, was invalidated in 1928. Stover sold his share of the business. He then formed the well known chocolate manufacturer Russell Stover Candies. Nelson became independently wealthy off the royalties from the sale of Eskimo Pies. In 1922, he was selling one million pies a day. CoolBrands International, a Markham, Ontario based company, acquired Eskimo Pie Corporation in 2000. Originally a yogurt maker, CoolBrands at one point owned or held exclusive long term licenses for brands including Eskimo Pie, Chipwich, Weight Watchers, Godiva, Tropicana, Betty Crocker, Trix, Yoo hoo and Welch's. The company encountered financial difficulties after losing its Weight Watchers/Smart Ones license in 2004. By 2007, it was selling off core assets and in February 2007 it sold Eskimo Pie and Chipwich to the Dreyer's division of Nestlé. In 2020, Dreyer's announced that they would change the former brand name to "Edy’s Pie" in 2021. The Edy's name is a nod to candy maker Joseph Edy, one of the founders of Dreyer's. It quickly expanded its production to other European countries, in particular to Italy and Hungary. The company produced "Esquimaux Bricks" which, as the name says, did not yet have a stick. The rights for Esquimaux brand were registered in France in 1928. The "Esquimaux Ch. Gervais" were marketed the same year by Gervais, a French cheese producer. In 1931, Gervais bought the Société Esquimaux Brick, which was dissolved. The trademark was filed by Gervais. It was renamed to "Kim" ("Kim Eskimo" or "Kim cone") during the years 1990–2000, as due to its wide use it was recognized as a generic name.

In South Australia, the Alaska Ice Cream company licensed the Eskimo Pie name and manufacturing process in 1923. In the countries of the former Soviet Union as well as in France the word "Eskimo" is used as a generic name, not a trademark, for chocolate covered ice cream with a wooden stick to handle it. In the Czech Republic, "Eskymo" is a brand of Eskimo Pie style ice cream produced (as of 2020) by Unilever under its Algida brand. While the word "Eskymo" can be used as a generic term in some regions of the country, the most common word for a chocolate covered bar of ice cream with a stick handle is "Nanuk" (in reference to the 1922 film Nanook of the North).