Позднее внедрение телевидения в Южной Африке: причины и последствия.

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Television in South Africa was introduced in 1976. The country is notable for the late introduction of widespread television broadcasting.

The first proposal to introduce television in South Africa was made by The Rank Organisation in 1953, but this was rejected by the National Party government. Even though the state controlled South African Broadcasting Corporation (SABC) had a virtual monopoly on radio broadcasting, it also saw the new medium as a threat to Afrikaans and the Afrikaner volk, giving undue prominence to English, and creating unfair competition for the Afrikaans press. Prime Minister Hendrik Verwoerd compared television with atomic bombs and poison gas, claiming that "they are modern things, but that does not mean they are desirable. The government has to watch for any dangers to the people, both spiritual and physical." Dr. Albert Hertzog, Minister for Posts and Telegraphs at the time, argued that "the effect of wrong pictures on children, the less developed and other races can be destructive". Hertzog denounced it as "only a miniature bioscope which is being carried into the house and over which parents have no control." He also argued that "South Africa would have to import films showing race mixing; and advertising would make Africans dissatisfied with their lot." However, many white South Africans, including some Afrikaners, did not share Hertzog's hostility towards what he called "the little black box". When Neil Armstrong became the first man to set foot on the Moon in 1969, South Africa was one of the few countries unable to watch the event live, prompting one newspaper to remark, "The moon film has proved to be the last straw The situation is becoming a source of embarrassment for the country." In response to public demand, the government arranged limited viewings of the landing, in which people were able to watch recorded footage for 15 minutes. The opposition United Party pointed out that even less economically advanced countries in Africa had already introduced television. Known as Rhodesia Television (RTV), its major shareholders were South African companies, including the Argus Group of newspapers through its subsidiary, the Rhodesian Printing and Publishing Company, and Davenport and Meyer, the latter of which operated LM Radio, based in Mozambique, then under Portuguese rule. Commenting on Rhodesia's experience with television, Ivor Benson, who served as Director of the Government Information Department under Ian Smith, remarked that the South African government "had been wise to stand firm against a great deal of well organised pressure and to insist on waiting until some means might be found of separating television from some of the evils which have attended it in other countries". In the absence of television in South Africa, a radio version of the British television series The Avengers was produced by Sonovision for SABC's commercial network, Springbok Radio, in 1972. While it only ran for eighteen months, the radio series proved highly popular. In 1968, the government's opposition to the introduction of television began to soften after Hertzog was removed as Minister for Posts and Telegraphs by Prime Minister John Vorster. In 1971, it appointed a "Commission of Inquiry into Matters Relating to Television", headed by Piet Meyer, chairman of the Afrikaner Broederbond, and later of the SABC. A majority of its members, of whom nine were Broederbond members, recommended that a television service be introduced, provided that "effective control" was exercised "to the advantage of our nation and country". The commission also argued that people in South Africa would eventually be able to receive foreign television broadcasts via satellite, thereby bypassing government censorship, and that this should be pre empted through the introduction of a domestic service. In addition, it would be inconceivable that the Publications Control Board would be able to censor each video cassette that came into the country when they became available in mass quantities.

In 1971, the SABC was finally allowed to introduce a television service. Initially, the proposal was for two television channels, one in English and Afrikaans, aimed at white audiences, and another, known as TV Bantu, aimed at black viewers. However, when television was finally introduced, there was only one channel with airtime divided evenly between English and Afrikaans, alternating between the two languages. Test transmissions in Johannesburg began on 5 May 1975, followed in July by ones in Cape Town and Durban. Nationwide services finally commenced on 5 January 1976. In common with most of Western Europe, South Africa used the PAL system for colour television, being only the second terrestrial television service in sub Saharan Africa to launch with a colour only service, Zanzibar in Tanzania having introduced the first such service in 1973. (Tanzania itself did not establish a television service until the early 1990s, similarly concerned about the expense and perceived threat to cultural norms). The Government, advised by SABC technicians, took the view that colour television would have to be available so as to avoid a costly migration from black and white broadcasting technology. However, advertising began on 1 January 1978. On 1 January 1982, two services were introduced, TV2 broadcasting in Zulu and Xhosa and TV3 broadcasting in Sotho and Tswana, aimed at a black urban audience. In 1985, a new service called TV4 was introduced, carrying sports and entertainment programming, using the TV2 and TV3 broadcast channels, which then had to end transmission at 9:00 pm. In 1992, TV2, TV3 and TV4 were combined into a new service called CCV (Contemporary Community Values). A third channel was introduced known as TSS, or Topsport Surplus Sport, Topsport being the brand name for the SABC's sport coverage, but this was replaced by NNTV (National Network TV), an educational, non commercial channel, in 1994. The main channel, now called TV1, was divided evenly between English and Afrikaans, as before. It also became available in Walvis Bay, an enclave of South Africa in Namibia, which was itself then under South African administration, with a live feed of the channel broadcast via Intelsat being retransmitted on a local low power repeater. In 1986, the SABC's monopoly was challenged by the launch of a subscription based service known as M Net, backed by a consortium of newspaper publishers on 1 October. However, as part of M Netʼs licensing restrictions, it could not broadcast news programmes, which were still the preserve of the SABC, although M Net started broadcasting a current affairs programme called Carte Blanche in 1988. As the state controlled broadcaster, the SABC was accused of bias towards the apartheid regime, giving only limited coverage to opposition politicians.

The first locally produced TV programmes in South Africa were in English and Afrikaans. English language programmes include the family drama series The Dingleys and The Villagers, as well as comedy series Biltong and Potroast, featuring South African and British comedians, and variety programme The Knicky Knacky Knoo Show. Other programmes were the children's series Bangalory Time, music series Pop Shop and sports programme Sportsview. Afrikaans programmes included the comedy series Nommer Asseblief and Die Bosveldhotel, which were later made into feature films. Children's programmes included puppet shows, such as Haas Das se Nuuskas and Liewe Heksie. Other programmes in Afrikaans were the sports programme Sportfokus music programme Musik en Liriek. However, it was the Zulu language comedy, 'Sgudi 'Snaysi, which achieved the SABC's highest viewing figures in the late 1980s. It was also shown in Zimbabwe and Swaziland. The drama series Shaka Zulu, based on the true story of the Zulu warrior King Shaka, was shown around the world in the 1980s, but this was only possible because the SABC had licensed the series to a US distributor. Since the end of apartheid, some South African produced programmes have been shown internationally, such as SABC 3's scifi/drama series Charlie Jade, a co production between the Imaginarium and Canada's CHUM, which has been broadcast in over 20 countries, including Japan, France, South Korea, and in the United States on the Sci Fi Channel. M Net's soap opera Egoli: Place of Gold, was shown in 43 African countries, and was even exported to Venezuela, where it was dubbed in Spanish.

Following the easing of media censorship under State President F. W. de Klerk, the SABC's news coverage moved towards being more objective, although many feared that once the African National Congress (ANC) came to power, the SABC would revert to type and serve the government of the day. However, starting on March 15, 1993, the SABC also carried CNN International after regular transmission ended, throughout the night, thereby giving South African viewers new sources of international news. On 4 February 1996, two years after the ANC came to power, the SABC reorganised its three TV channels, so as to be more representative of different language groups. This resulted in the downgrading of Afrikaans' status by reducing its airtime from 50% to 15%, a move that alienated many Afrikaans speakers. SABC TV programmes in Afrikaans and other languages are now subtitled in English, but programmes in English are not usually subtitled in other languages, the perception being that all South Africans understand English. Previously, subtitling was confined to productions such as operas and operettas. It was not used on TV1, on the assumption that most viewers understood both Afrikaans and English, nor on CCV, despite presenters using two or more different languages during a single segment.

The launch of PanAmSat's PAS 4 satellite saw the introduction of Ku band direct broadcast satellite broadcasting services on 2 October 1995, soon after MultiChoice launched DStv. Two years later the SABC launched its ill fated satellite channels, AstraPlus and AstraSport which were intended to catapult the corporation into the Pay TV market called AstraSat but a lack of financial backers and initial insistence on using analogue technology as opposed to digital technology resulted in failure. The SABC's monopoly on free to air terrestrial television was broken with the introduction of privately owned channel e. tv in 1998. e. tv also provided the first local television news service outside of the SABC stable, although M Net's parent company, MultiChoice, offers services such as CNN International, BBC World News and Sky News via direct broadcast satellite as part of its paid offering. The first 24 hour local business channel, CNBC Africa was launched in 2007 with eight hours of local programming and the remainder pulled from other CNBC affiliates. CNBC Africa competes with Summit, a business television station owned by media group Avusa, which broadcasts only during evening prime time. Both stations are available only on the MultiChoice direct to home platform, although the inclusion of CNBC Africa in the offering of new satellite players seems a near certainty. In November 2007 regulators announced the award of four new broadcast licences after a process that saw 18 applications. The successful applicants were Walking on Water, a dedicated Christian service, On Digital Media, a broad spectrum entertainment offering, e. sat, a satellite service from e. tv, and Telkom Media, a company 66% owned by telecommunications operator Telkom Group Ltd. The MultiChoice licence was renewed at the same time. e. sat decided not to launch services but rather adopt a content provider business model. e. sat launched eNCA, a 24 hour news channel, in 2008 on the MultiChoice platform. Telkom Media, which was also granted an IPTV licence, decided in April 2009 not to pursue the launch of television services as its parent company Telkom did not believe adequate investment returns could be achieved, ad was liquidated. The remaining licensees were expected to be operational by late 2009 and all will operate direct to home services using standard small aperture satellite dishes. On Digital Media announced on 18 March 2010 that it would be launching TopTV in May 2010 as a second pay satellite TV competitor. TopTV would offer a total of 55 channels with 25 channels in its basic offering. On 30 April 2013, shareholders of On Digital Media voted to approve China based company StarTimes taking over a 20% share of ODM. By doing so, StarTimes effectively acquired a 65% economic interest in ODM. The vote also included adoption of a business rescue plan. TopTV was officially rebranded as StarSat on 31 October 2013. The new packages and channels associated with the new brand were made available on 1 December 2013. On 15 October 2013, eMedia Investments launched South Africa's first free to view platform Openview consisting of 18 channels including additional e. tv channels. From 1 May 2021, PremiumFree TV launches in the market to serve as a rival to the Openview platform.

Another model of public service television, called community television, was introduced to South Africa in the early 1990s. The impulse for this form of television in South Africa arose from a desire to overcome the divisions and imbalances in broadcasting resulting from apartheid. An important conference held in the Netherlands in 1991 saw a broad range of NGOs and Community Groups resolve that the full diversity of the country should be expressed in its broadcasting. Subsequently, community television was introduced to South Africa by legislation known as the Independent Broadcasting Authority Act of 1993. The act enabled three tiers of broadcasting, these being public, commercial, and community. While many community radio stations sprang up from that time, initially in Durban and Cape Town, community television was enabled only for temporary event licences of up to four weeks in duration. It was only after the national broadcasting regulator, the Independent Communications Authority of South Africa (ICASA), promulgated its position paper on community television in 2004, that longer term licences of up to one year were enabled. This licensing regime was changed in 2010 when the duration for class licences was set at seven years. Community television stations must, by law, a) serve a particular community; b) be run by a non profit organisation; and c) involve members of the community in the selection and production of programming. Issues of frequency availability are complicated by the migration to digital broadcasting. This led ICASA declaring a moratorium on considering new community TV licence applications in March 2010. The first community television station to get a one year licence was Soweto TV in 2007. The station serves the southern Johannesburg region and principally Soweto, it is also available by satellite on the MultiChoice platform. The second community television licence was Cape Town TV, first licensed in 2008. The station serves the greater Cape Town metro region. In addition to the above mentioned services a channel called Bay TV (now known as Mpuma Kapa TV and only available on DStv) started up in Port Elizabeth, Tshwane TV in Pretoria and 1KZN TV in Richards Bay. All of these channels had seven year 'class' licenses. In 2014 these channels collectively reached an audience of around 12 million viewers and all are carried both terrestrially on local analogue frequencies as well as nationally on pay TV platforms, principally DStv. In 2013, Alex TV launched on the OpenView platform serving residents of Gauteng and lasted for two years.

South African based MultiChoice's DStv is the main digital satellite television provider in Sub Saharan Africa, broadcasting principally in English, but also in Portuguese, Hindi, German and Afrikaans. In May 2010, On Digital Media launched the TopTV satellite television service. It offers a number of South African and international television channels and broadcasts principally in English, but also in Hindi, Portuguese and Afrikaans. The platform rebranded into Starsat later in 2013. In October 2013, eMedia Investments launched its free to view platform Openview offering both local and international programming.

There are no cable television networks in South Africa, because maintaining a cable network is expensive due to the need to cover larger and more sparsely populated areas. MMDS was previously used in South Africa for business and educational TV services, but since the introduction of Ku band satellite transmissions in 1995, most MMDS transmitters have been dismantled.